PERSONAL INVITATION Dear Ladies and Gentlemen,
Dear Exellencies,We herewith cordially invite you to
iconvienna 2017 – The 13th European Business and Investment Forum
„BRAND TOGETHER – GLOBAL LEADERSHIP – CHANGING THE FUTURE!”
on Thursday, 27 April, 2017 at 9.30 a.m.
at WKO, Wiedner Hauptstraße 63, 1045 Wien
PLEASE REGISTER HERE WITH FOLLOWING PASSWORD: 13iconviennaforum
Sollten Sie sich schon angemeldet haben, dient dieser Newsletter nur als Information.
In case you have already registered, don´t take this email into consideration.
„In the pursue of economies of scales and scope to succeed in international markets, SMEs seek collaboration and clustering mechanisms among their branches. Intellectual Properties issues and an efficient brand management have become increasingly relevant to secure an efficient coopetition.How SMEs can benefit from using international IP system in their marketing, sales andbrand activities to promote innovation and competiveness?”
Carlos Chanduvi
Head of Latin America and the Caribbean Division, UNIDO
Standards are the key really being able in the future to treat brands as intangible financial assets so that they may be fully taken into account in corporate governance and in transactions among companies as well as in investment decisions. And instead of managing marketing functions based on efficiency (such as the number of consumers reached by an advertising expenditure) brand value standards offer the opportunity to manage effectiveness- how effective the organization is in creating brand value as an intangible asset.
Bobby J. Calder
Kellstadt Professor of Marketing at the Kellogg Graduate School of Management, Northwestern University, Evanston, IL USADIE EINLADUNG GILT FÜR SIE PERSÖNLICH UND IST NICHT ÜBERTRAGBAR.
This invitation is personal and not transferable!
„Transparenz ist uns wichtig! Wir gehen davon aus, dass Sie diese Einladung im Rahmen Ihrer Repräsentationsaufgaben und/oder journalistischen Tätigkeit wahrnehmen. Wir bitten Sie, vor Annahme unserer Einladung sicherzustellen, dass Ihre Teilnahme in Übereinstimmung mit den für Sie ggf. geltenden internen Compliance-Vorschriften Ihres Unternehmens erfolgt“.We are looking forward to welcoming you at iconvienna 2017!
Your
iconvienna TeamMAKE CONTACTS TO CONTRACTS
Impressum
Für den Inhalt verantwortlich:
maX iconvienna GmbH
Börsegasse 9/8
1010 Wienoffice@icon-vienna.net
www.icon-vienna.netFür die Richtigkeit der hier angegebenen Informationen übernimmt die Redaktion keine Haftung.
